Web Design and Search Engines

Appearing on the first page of results on any of the popular search engines is something that every web site owner would like to see, and as website designers, we would like to see it too.

But it's not as straightforward as some people think, or would have you believe. There are many website designers out there who would have you believe that it's an easy process, and that they can guarantee a high placement. This is not a promise that can be made lightly. Because the search engines use different methods to compile their results, what works for one search engine may not work on another.

There are various things that can be done to help this process, but you should be realistic and accept that it is a time-consuming process to achieve this, and there are no guarantees.

When we undertake a website design we ensure that the website is written so that the search engines will pick it up. We will help you select keywords pertinent to your product, and ensure they are used appropriately on your web site.

Some of the more 'unscrupulous website designers will use 'tricks' to achieve a high rating. When we design websites we do not use any strategy that tries to trick search engines. These tricks can include 'keyword stuffing', cloaking' or numerous other methods, but this can lead to web sites being 'banned' from certain search engines and that could affect any marketing strategy you may be planning.

If you think it doesn't happen - have a look at this item where BMW were banned from Google for using 'dirty tricks.' If you are considering using some dirty tricks to achieve a higher rating, contact us and someone from our website design side will explain the implications of these tactics.

We will also advise you on the correct strategies for improving your website rating with the major search engines.